Business-to-business marketing is a challenge unlike any other. After all, coming up with a campaign that gets the CEOs, CFOs, and COOs of a company to say, “yes,” is an immensely daunting task.
What’s more, B2B marketing, like all marketing, is a fast-paced, blink-and-you’ll-miss-it industry. To keep your edge during 2017, check out some of these B2B marketing trends that will dominate the year.
Executive Branding
Believe it or not, your company’s executives may be your biggest source of credibility—and the crucial factor that might turn an inquiry into a sale. Look no further than the savvy, turtleneck-wearing Steve Jobs, who served as the poster boy of Apple’s renewed mission to personalize technology with devices such as the iPod, iPhone, and iPad.
People bought these devices because they believed in Jobs—and the same thing applies to B2B marketing, perhaps even more so. After all, B2B goods often cost millions of dollars per contract. So, your client needs to know who he or she is buying from and if this person—and by extension, his company—is trustworthy. Read more from this blog: http://bit.ly/2ku2Y1p
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