In a world gone digital, it’s easy to forget that modern advertising started with the print ad. One of the biggest gripes companies express about this advertising medium is that its performance is difficult to track, as opposed to online ads that readily yield data such as click-throughs. That being said, there are many ways to validate the effectiveness of a print ad.
Include a Landing Page
There’s no reason why a print campaign should be confined to just a newspaper or magazine, as it can also tie into the digital world. For instance, your print ad can feature a call to action that directs people to a particular URL to find more information about your product or services. Provided you are employing no other marketing channels, the web traffic to your landing page serves a legitimate indicator of your print campaign’s effectiveness. Read more from this blog: http://bit.ly/2kK3vdL
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