Thursday, August 3, 2017

An Advertising Agency Lists Down Factors to Help Your Business Rank Higher Locally

Every business that primarily operates a brick-and-mortar store largely depends on potential customers found within its immediate vicinity. It’s already hard enough to compete with large, more well-known brands, but competition on the local scale is also quite tough. Fortunately, local business owners can get ahead with a sound online marketing strategy that takes Google’s algorithm into account. 

Exactly what does it take to place higher on local search results today? Here are some factors that businesses should focus on. Read more on this article:

Friday, July 28, 2017

Tips to Get the Most Out of Working with Advertising Agencies in Miami

Today, traditional forms of advertising are still a highly effective way to get your business noticed and establish good will with existing and potential customers. Unlike certain processes, however, businesses interested in starting an advertising campaign should definitely work with professional advertising agencies in Miami. This ensures you that your campaigns are done with the polish necessary to yield the best results.

Needless to say, you’ll want to work with an ad agency, such as Kukic Advertising, that has a fantastic reputation and has won several awards in the past—but that isn’t the only thing you should be concerned about. Keep in mind that working with ad agencies is a two-way street. Both sides need to work well together to achieve the best results possible. With that in mind, here are a few tips to help you get the most out of your partnership with an ad agency: Read more from this blog.

Thursday, July 27, 2017

Ad Agencies List Down the Most Important Google Ranking Signals Today

Much has been said about the relevance and importance of optimizing your website for higher rankings on search engines, but one question might still be hounding you: how do websites get ranked in the first place? Search engine giant Google has a ranking algorithm in place, and is made up of over 200 components, or “signals”, to provide their users with useful and relevant results within a fraction of a second. 

For business owners, tipping the scales to your favor doesn’t mean working on each and every signal. Earning a high ranking on Google’s search results means working on the most important ranking signals. Based on extensive industry research conducted by several marketing experts, these signals are deemed the most important. Read more on this article:

Wednesday, July 19, 2017

The Top Services Miami Advertising Agencies Provide for Small Businesses

There’s not a business in the world who can say they’re passing up on any form of marketing whatsoever. In the birth of advertising in the 1950s, every business had to have a print ad, a radio ad, and a spot on the television. While today that’s somehow different with industries going digital, the drive to get promoted stays the same. Every business wants to be noticed, now even more so in the World Wide Web.

Entrepreneurs in Miami know this, and that is why Miami advertising agencies are constantly making efforts to stay on top of their game. For startups who are still new to marketing, here are the top marketing services that will help your brand get noticed: Read more on this article.

Friday, July 14, 2017

Miami Ad Agency Shares Tips to Improve Your Social Media Campaign

In today’s digital world, social media is the biggest thing around. From Facebook to Pinterest, social media has transformed the way people interact with one another on a daily basis. In fact, social media has quickly replaced the typical “word of mouth” that many businesses around Miami rely on to draw in new customers. As such, it is imperative that business owners have a social media campaign running.
Of course, simply having a social media campaign isn’t enough to achieve the results you want and need. You’ll want to make sure your campaign is hitting all the right notes. The best way to do that is to put the following tips into practice:
Research Your Target Market

Even the catchiest social media campaign will have trouble producing results if it didn’t reach the right people. Take the time to research your target market to gain a better understanding of which social media platforms they use the most, what their interests are, etc. This is where working with an ad agency that offers social media services, such as Kukic Advertising, can be especially helpful since they can conduct your target market research for you. Read more from this blog.

Friday, July 7, 2017

Increase Your Brand Awareness by Collaborating with Experienced Ad Agencies

One of the first things people do when they establish a business is create their own unique brand. A good brand can increase the value of both the product and the business itself as it creates an identifiable and relatable look to the consumer. There are two crucial factors in developing your brand: increasing brand awareness and keeping its consistency.

Being consistent with your brand can lead you to have a loyal following and customer base. Consistency means keeping the quality of both your products and your business’ public image in synch. How does one do this while increasing brand awareness at the same time?

Know Your Brand Voice

Your personal brand voice is the heart and soul of your interaction with the customers. Think of your brand as a person and imagine how it would speak and behave. Is that person witty and friendly, or is it classy and refined? The chosen character is the voice with which you connect to your target audience. Getting your brand voice right from the get-go is crucial to maintaining the consistency of your business. Read more from this blog:

How Miami Ad Agencies Can Turn Your Business into a Viral Success

In a recent study by Ooyala, long form video has “won the most watch-time across TVs, PCs and mobile devices” (source: To some, this may come as a surprise with how short the attention span of viewers are, whatever device they are on.
Competition doesn’t get any easier with mobile devices which can host myriad of apps from games to social media. The same goes with PCs where desktop browsing of entertainment and eCommerce sites and gaming consume most user time. With TV, it takes only a couple of seconds for any film, show, or commercial to hook the audience, or else, they switch the channel.

Ooyala’s statistics show that mobile has increased “from 47 percent last year to 55 percent during Q1 2017. PCs were up from 55 percent to 65 percent, and connected TVs up 96 percent to 98 percent”. With video consumption growing this quickly, both business owners and marketers are finding new ways to keep up. Read more from this blog.