In a recent study by Ooyala, long form video has “won the most watch-time across TVs, PCs and mobile devices” (source: MarketingLand.com). To some, this may come as a surprise with how short the attention span of viewers are, whatever device they are on.
Competition doesn’t get any easier with mobile devices which can host myriad of apps from games to social media. The same goes with PCs where desktop browsing of entertainment and eCommerce sites and gaming consume most user time. With TV, it takes only a couple of seconds for any film, show, or commercial to hook the audience, or else, they switch the channel.
Ooyala’s statistics show that mobile has increased “from 47 percent last year to 55 percent during Q1 2017. PCs were up from 55 percent to 65 percent, and connected TVs up 96 percent to 98 percent”. With video consumption growing this quickly, both business owners and marketers are finding new ways to keep up. Read more from this blog. http://bit.ly/2uYRVCu
Ooyala’s statistics show that mobile has increased “from 47 percent last year to 55 percent during Q1 2017. PCs were up from 55 percent to 65 percent, and connected TVs up 96 percent to 98 percent”. With video consumption growing this quickly, both business owners and marketers are finding new ways to keep up. Read more from this blog. http://bit.ly/2uYRVCu
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