An Advertising Agency Lists Down Factors to Help Your Business Rank Higher Locally

Every business that primarily operates a brick-and-mortar store largely depends on potential customers found within its immediate vicinity. It’s already hard enough to compete with large, more well-known brands, but competition on the local scale is also quite tough. Fortunately, local business owners can get ahead with a sound online marketing strategy that takes Google’s algorithm into account. 

Exactly what does it take to place higher on local search results today? Here are some factors that businesses should focus on. Read more on this article: http://bit.ly/2wlWWnt

Tips to Get the Most Out of Working with Advertising Agencies in Miami

Today, traditional forms of advertising are still a highly effective way to get your business noticed and establish good will with existing and potential customers. Unlike certain processes, however, businesses interested in starting an advertising campaign should definitely work with professional advertising agencies in Miami. This ensures you that your campaigns are done with the polish necessary to yield the best results.

Needless to say, you’ll want to work with an ad agency, such as Kukic Advertising, that has a fantastic reputation and has won several awards in the past—but that isn’t the only thing you should be concerned about. Keep in mind that working with ad agencies is a two-way street. Both sides need to work well together to achieve the best results possible. With that in mind, here are a few tips to help you get the most out of your partnership with an ad agency: Read more from this blog. http://bit.ly/2uYN3Nw

Ad Agencies List Down the Most Important Google Ranking Signals Today

Much has been said about the relevance and importance of optimizing your website for higher rankings on search engines, but one question might still be hounding you: how do websites get ranked in the first place? Search engine giant Google has a ranking algorithm in place, and is made up of over 200 components, or “signals”, to provide their users with useful and relevant results within a fraction of a second. 

For business owners, tipping the scales to your favor doesn’t mean working on each and every signal. Earning a high ranking on Google’s search results means working on the most important ranking signals. Based on extensive industry research conducted by several marketing experts, these signals are deemed the most important. Read more on this article: http://bit.ly/2vbKMif

The Top Services Miami Advertising Agencies Provide for Small Businesses

There’s not a business in the world who can say they’re passing up on any form of marketing whatsoever. In the birth of advertising in the 1950s, every business had to have a print ad, a radio ad, and a spot on the television. While today that’s somehow different with industries going digital, the drive to get promoted stays the same. Every business wants to be noticed, now even more so in the World Wide Web.

Entrepreneurs in Miami know this, and that is why Miami advertising agencies are constantly making efforts to stay on top of their game. For startups who are still new to marketing, here are the top marketing services that will help your brand get noticed: Read more on this article. http://bit.ly/2uYrIDT

Miami Ad Agency Shares Tips to Improve Your Social Media Campaign

In today’s digital world, social media is the biggest thing around. From Facebook to Pinterest, social media has transformed the way people interact with one another on a daily basis. In fact, social media has quickly replaced the typical “word of mouth” that many businesses around Miami rely on to draw in new customers. As such, it is imperative that business owners have a social media campaign running.

Of course, simply having a social media campaign isn’t enough to achieve the results you want and need. You’ll want to make sure your campaign is hitting all the right notes. The best way to do that is to put the following tips into practice:

Research Your Target Market

Even the catchiest social media campaign will have trouble producing results if it didn’t reach the right people. Take the time to research your target market to gain a better understanding of which social media platforms they use the most, what their interests are, etc. This is where working with an ad agency that offers social media services, such as Kukic Advertising, can be especially helpful since they can conduct your target market research for you. Read more from this blog. http://bit.ly/2w8Z2XA

Increase Your Brand Awareness by Collaborating with Experienced Ad Agencies

One of the first things people do when they establish a business is create their own unique brand. A good brand can increase the value of both the product and the business itself as it creates an identifiable and relatable look to the consumer. There are two crucial factors in developing your brand: increasing brand awareness and keeping its consistency.

Being consistent with your brand can lead you to have a loyal following and customer base. Consistency means keeping the quality of both your products and your business’ public image in synch. How does one do this while increasing brand awareness at the same time?

Know Your Brand Voice

Your personal brand voice is the heart and soul of your interaction with the customers. Think of your brand as a person and imagine how it would speak and behave. Is that person witty and friendly, or is it classy and refined? The chosen character is the voice with which you connect to your target audience. Getting your brand voice right from the get-go is crucial to maintaining the consistency of your business. Read more from this blog: http://bit.ly/2uoiHUC

How Miami Ad Agencies Can Turn Your Business into a Viral Success

In a recent study by Ooyala, long form video has “won the most watch-time across TVs, PCs and mobile devices” (source: MarketingLand.com). To some, this may come as a surprise with how short the attention span of viewers are, whatever device they are on.

Competition doesn’t get any easier with mobile devices which can host myriad of apps from games to social media. The same goes with PCs where desktop browsing of entertainment and eCommerce sites and gaming consume most user time. With TV, it takes only a couple of seconds for any film, show, or commercial to hook the audience, or else, they switch the channel.

Ooyala’s statistics show that mobile has increased “from 47 percent last year to 55 percent during Q1 2017. PCs were up from 55 percent to 65 percent, and connected TVs up 96 percent to 98 percent”. With video consumption growing this quickly, both business owners and marketers are finding new ways to keep up. Read more from this blog. http://bit.ly/2uYRVCu

Putting Out Social Media Disasters with the Help of Advertising Agencies

Social media crisis can be like a wildfire that could blaze through the entire online brand image you have worked so hard to build for your business. This is because what happens in social media can echo across your whole customer base. According to statistics, over 50% of adults use more than one social network. That means that thousands of eyes are upon you, watching your moves, and considering whether they’ll continue doing business with you or not.

Given this, you need to put out the fire as fast as possible to prevent it from getting worse. There are several ways to do it, including the following:

Identify What a Crisis Is

Not every social mishap is a disaster. However, this doesn’t mean you can be complacent since there are minor issues that could lead to a crisis if left ignored. There are three signs of a social media crisis. Read more from this blog: http://bit.ly/2uoeEHX

An Ad Agency Discusses the Best Marketing Trends of 2017

While a business can achieve success through marketing, the marketplace is an ever-changing environment, so your marketing strategies must continually adapt to current trends. Businesses race to update their marketing strategy, but this does not mean your business should immediately jump on every trend that presents itself.
Not all trends are suitable for your business. Each marketing strategy serves different purposes and target different audiences. To decide if a certain trend or strategy is right for you, look at your own business model. Evaluate your vision, products, and target market annually to see if the same principle still stands. Next, take a look at these marketing trends for 2017 and decide which strategy is right for you.

Interactive Content

Up until this point, advertising has typically been a one-way communication. With interactive content, consumers are invited to actively participate and engage with the business. Read more from this blog: http://bit.ly/2tenYLz

Step Up Your Marketing Game with the Help of Ad Agencies

Are you feeling like your business has reached stagnancy? Or are you simply looking for a new customer base? These two scenarios can be fixed with a new marketing strategy. If you are feeling lightheaded just by hearing the word “marketing,” don’t worry! Work together with an ad agency to help you figure out what type of marketing is best for your business.

Print Media

 Magazines and newspapers are great examples of print media. It is a physical way to reach prospective customers. There are many kinds of newspapers such as local, regional, or national. They can be published daily or weekly. Looking at the readerships of these papers can provide you with a way to reach your target market. Another way to advertise via print media is by using billboards or posters. These methods can give you a more diverse potential customer base as they are seen by all passerby. Billboards or posters can be posted at the airport, train station, or any busy hubs. Read more from this blog: http://bit.ly/2uyKEdd

Rebranding with the Help of Advertising Agencies May Save Your Business

At some point in their business lives, people will see rebranding as a viable option. The reason for this decision varies. Perhaps your company is going through a merger or an acquisition, or perhaps your business is going international or changing markets. Whatever the purpose may be, rebranding can elevate you to a new level of success when done properly.

However, as is with everything in life, there is always a risk in making a change. That is why you must arm yourself with the complete knowledge of company rebranding and apply them to your business model.

Make Sure Rebranding Is for You

If your business is joining forces with another business, rebranding may be inevitable. But what about those who do have a choice whether to rebrand or not? Read more from this blog: http://bit.ly/2teKvaV

Professional Advertising Agency Talks About the Effects of Social Media Campaigns on Your Business

A business’ biggest concern in digital marketing is whether their contents reach the target audience. If you build a website but do not market it properly, people will not get to view what you have to offer and will not be familiar with you or your products and services. Fortunately, this problem can be remedied through an effective social media campaign.

In June 2017, the United Nations estimated that there are 7.5 billion people living on Earth. Now, what does that number have to do with social media? It turns out that over 4 billion people use social media on a monthly basis. That is nearly half the planet, and it is only the sum of users from multiple known platforms such as Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, and LinkedIn. Read more from this blog: http://bit.ly/2uyUTON

Working with Experienced Ad Agencies in Miami to Help with Your Social Media Campaign

Advertising has made drastic changes in the past two decades. Many business deal with an ad agency, which helps them stay on top of these new developments. They help businesses acclimate to social media. Social media has changed the relationship between the consumer and brand. Most of the changes have been good, but things are always shifting, and it is sometimes hard to keep up.

The Customers Are In Control In Social Media

Thanks to the internet, customers hold immense power in the marketing world. Many entrepreneurs have found that social media can make or break their business. Building an online presence on sites like Facebook and Twitter can do wonders for any company. If you target the consumer’s demands, analyze their likes and dislikes, and connect with them on a whole new level, you will be successful. Read more on this article. http://bit.ly/2shCKDU

Miami Ad Agencies Discuss Defining the Brand with Brand Optimization

What exactly is a brand? It seems like a simple enough question that marketers can easily define, but you’ll be surprised to know that even seasoned marketers can have trouble explaining it properly. In the past, a brand is simply the name given to a product or service provided by a specific source. Today however, branding has evolved into a promise to consumers that includes not only tangible products and services, but also the satisfaction that consumers get from using these products and services.

Brand optimization explained

Based on this definition, brand optimization can then be expressed as the methods in which a brand is carefully positioned to connect with a target audience in order to reach them when and where they’re looking for your specific type of product or service. As Miami ad agencies worth their salt will tell you, an optimized brand provides key messages and images at the exact time or location where your specific market is most likely to respond, whether to purchase, inquire, refer, join, sign up or enroll. Read more from this blog. http://bit.ly/2qYRLGR

Miami Ad Agency Shares 5 Brand Marketing Trends to Monitor this 2017

As a business owner who wants to establish a brand, paying attention to the biggest brand marketing trends can prepare you to keep your business on track to reach your goals. And with the trends changing and evolving at such a rapid pace, knowing what to expect can help you stay on top of the competition. Your preferred Miami ad agency shares five key brand marketing trends to watch out for this 2017.

Mobile

Forger mobile-friendly. Go mobile-centric! The world is becoming increasingly mobile by the day, interest in desktops will continue to dwindle. If you still rely heavily on desktop marketing, it's time to for you to shift your gears and focus more on mobile. Take the time to learn about responsive mobile design, mobile payment services, and mobile apps for your business. Read more on this article. http://bit.ly/2sUGZW5

Grow Your Business with a Leading Advertising Agency in Miami

An important part of any successful business is creating brand interest within their market. You certainly want your brand to grow and attract new customers, and it certainly needs to present a positive image of your products. The difficult question for many business owners, however is how can they make all of this happen? There is definitely an art to effective advertising, so smart business owners leave their marketing efforts to an experienced advertising agency in Miami.

Why You Need an Advertising Agency

Regardless of what size business you own, chances are you need a good advertising agency. While you might have started out trying to handle everything on your own, once you’ve reached the point where you’re acquiring a larger customer base, it’s a good idea to leave your advertising efforts to the professionals. Read more on this article. http://bit.ly/2sibh4R

Best Advertising Agencies In Miami Value of Personalization—Do You?

Personalization has certainly transformed into one if the most important spheres in modern advertising and marketing. Some industry experts, along with in-the-know advertising agencies in Miami, are confident that personalization will become the key brand differentiator by 2020, overtaking the more popular strategies of the day, particularly price and product branding.

The growing importance of personalization in advertising

It wasn’t that long ago when practically every business looking for a slice of the digital marketing pie sent their customers generic messages that are now more popularly known as ‘spam.’ There’s nothing inherently wrong with these generic messages—it’s just that they didn’t really connect, and the fact that marketers overused them only hurt their chances of being effective. When customers became bombarded with spam messages, eventually the market became oversaturated, and soon enough, consumers got frustrated and ignored these advertisements altogether. Read more from this blog. http://bit.ly/2rBCBHX

4 Ways to Get a Better ROI from Online Advertising Efforts with Help from Miami Advertising Agencies

The majority of shoppers today make more than half of their purchases online. More than 80 percent of consumers search online when making a purchase decision. Statistics like this illustrate the importance of investing in online advertising. If your goal is to reach out to customers online, you're likely to want to maximize your ROI as much as possible, especially if you want to stay within your available budget. Here's what you can do to reach this goal.

Know Your Target Audience

Before you decide where to place your efforts with your online advertising, you need to positively know who you are targeting. Dive into your customer demographics to look at things like age, sex, geographic location, and preferred purchases based on past buying behaviors. Read more from this blog. http://bit.ly/2sibgOl

Miami Ad Agencies Step Up their Game: Traditional Marketing Blended With Online Resources

Today’s advertising industry has grown and evolved into an entirely different world because of the Internet. Your company’s reach is no longer limited to the immediate vicinity. Regardless of the business’s size, you’re now a global entity. Miami ad agencies understand this broad spectrum, which is why they have steped up their game by using a collection of resources to boost your bottom line. Take a moment to understand the modern world of advertising and how you fit into it.

Begin With Strategies

Every business is a unique entity in the world. Marketing professionals will initially sit down with you, and they’ll discuss your goals. You might be looking for increased website traffic or higher profits on an upcoming storefront sale. The first meeting will also involve branding. Your company’s reputation may need some refinement in consumers’ minds. Advertising experts understand how to create a branding campaign that works. Read more on this article: http://bit.ly/2q1KnuF

Ad Agencies Share The Steps Of Creating a Successful Marketing Campaign

Hire ad agencies to save time when it comes to developing the campaign. You can rely on experts to run the campaign and develop effective strategies that are proven to work. Although you may need to spend money using the services of the agency, you can think of it as an investment for the success of your business.

Solidifying your online presence is an integral part of establishing a trusted brand. Start your journey to success and work with an experienced ad agency today.

About Kukic Advertising: 

Kukic Advertising is a full-service ad agency that has over 45 years of experience and an award-winning design team. Our unique marketing plans are based on the client's specific needs and interests with the lowest rates available for our clients. We are trusted by top industry leaders that include Volvo, CBS, and VW. Read more on this article. http://bit.ly/2pWTWuU

Advertising as a Science: How Your Business can Benefit from Working with a Professional Ad Agency

Advertising as a practice is a highly creative one. It requires a lot of brainstorming in order to come up with an effective branding strategy. This strategy, in order for your business to reap the actual benefits, must first be executed and communicate well with your target audience. This is where the science part of advertising comes in.

When it comes to activating advertising campaigns, what is crucial to understand is the psychological profile of your target consumers. It is through this that you can better deliver an approach that would be accessible, relatable, and relevant to them. However, you’re a business owner and this is clearly not in your area of expertise. For this, you need to hire a professional ad agency. With their help, you can carry out a good advertising campaign with the following services: Read more on this article: http://bit.ly/2q1zU28

Miami Advertising Agencies on the Importance of Social Media in Ad Campaigns

Advertising is a key element to any marketing campaign, and there are various ways you can advertise for your business. The quintessential advertising methods that people usually think of regarding “advertising” include billboard ads, television and radio commercial spots and even mailers and flyers. However, in today’s constantly evolving economy, it’s important for businesses to evolve with the changing technology. Nowadays, the Internet is a daily part of most people’s lives. Consequently, it’s also become one of the most effective marketing tools available to Miami advertising agencies, or any advertising agency for that matter.

Social Media Is Hot

The social media scene is one of the hottest scenes on the Web nowadays. Almost everybody has a Facebook profile, Twitter page or other social networking account. Many people check their social networking profiles at least once a day, if not numerous times per day. This is most likely where your market is. Social media websites allow people to customize their profiles and tailor them to their interests. Read more on this article. http://bit.ly/2q1SbN7

When Hiring An Advertising Agency, It’s Best To Go Small

There’s no denying the role of ad agencies play in the success of a business. However, some businesses make the unfortunate mistake of ignoring small advertising agencies when they search for a company to hire for their ads. They worry that a smaller ad agency won't have as much experience as a larger agency and can't deliver the same quality.

However, a small advertising agency can deliver the best work because their existence depends on quality work. They are flexible and focused on the client's goals to find success in the industry. Backed by an inspiring company culture, a small ad agency is a force to be reckoned with in terms of quality services. Read more from this blog. http://bit.ly/2pV8bSM

Why Advertising Agencies in Miami Are Embracing Programmatic Ad Buying

The process of buying ads and managing paid campaigns like what’s done with AdWords can be challenging for even the best advertising agencies in Miami. In addition to creating ads, the process often involves carefully tracking results and knowing when to pull campaigns that aren’t performing as expected. If you haven’t yet considered programmatic ad buying, the use of automation to buy, place, and optimize ads online, here’s why it can be a smart investment.

More Consumer-Specific Data

You’ll have more targeting capabilities with programmatic buying because of access to very specific consumer data. Ads can be placed based on different customer behaviors such as buying frequency and narrowed down to geographic areas you wish to target. The algorithms look at several different data points to determine the appropriate bidding price by analyzing whether or not traffic will likely convert with predictive modeling. You’ll also be able to better leverage your internal (company generated) and external (third party) data. Read more from this blog. http://bit.ly/2pZsXk9

Top Advertising Trends Your Ad Agency Will Use To Help You Improve Your Business in 2017

Every year, there are new things to look forward to when it comes to advertising trends. These trends are intended to strengthen companies and provide them with the means to gain a competitive edge.

As a business looking to peddle your wares in this ultra-competitive market, it’s crucial that you position yourself in such a way that makes the most out of new trends. Understandably, you may not be all too familiar with how things should go, but you wouldn’t have to worry if you have an experienced ad agency working with you.

These professionals are, without a doubt, some of the most important people your company will ever need to propel your business to success. It is with their expertise and experience that you can know that your goals of reaching and expanding your target market are being met. Read more from this blog: http://bit.ly/2oPEhf8

Ad Agencies can Help New and Small Businesses Make the Most Out of the Digital Platform in 2017

This year, new business owners would be wise to recognize the importance of investing in digital marketing. With practically everyone in modern society hooked to their mobile gadgets, their attitude and behaviors regarding their consumption of goods and services has now evolved to make room for technology as a highly important everyday tool. 

Without prejudice to the continuing importance of traditional media, it simply cannot be denied that digital marketing efforts have been taking a big chunk of consumers’ attention lately. In fact, various studies have been conducted showing the extent of reach a digital campaign can achieve over a specific target market. Read more from this blog: http://bit.ly/2owSj50

Maximize Your Business Growth with the Help of Advertising Agencies

It’s never too early to get started on your marketing and advertising campaign. Even though your business may be relatively young, you can immediately benefit from adopting and enacting a plan that best positions your brand in your target market. 

This is especially imperative because these days, the competition is fierce. You are forced to carve a niche for yourself to ensure the longevity of your business. In this regard, advertising agencies play a crucial role as you move ahead with development of your brand. They are also your indispensable allies in understanding today’s online marketing trends. Read more from this blog: http://bit.ly/2nL7uud

Create and Build A Recognizable Brand With The Help Of The Best Ad Agency In Miami

New business owners often get stumped when prospective clients and new business acquaintances ask them about their brand. It’s not for a lack of a unified idea about who or what they are as a company. Rather, it is their difficulty in expressing and painting a clear picture of their brand.

A brand is critical to any business venture, whether big or small, old or new, because it is essentially the lasting impression you leave on your target market. Your brand is what’s going to embody your product or service’s profile in the customer’s mind.

If you were to put your proverbial “best foot forward” in a group of people you have just met, socially or professionally, your brand is that best foot, the one that makes the initial impression. In the case of branding, however, a little more science must be applied than simply putting on your best face. The science of branding is best left to the experts, experienced ad agencies in Miami who know how to convey your message clearly through content, design, timing, and keen aim on your target. Read more from this blog: http://bit.ly/2oPOBU9

Advertising Agencies Possess the Skills to Create an Effective Campaign for Your Brand

Launching an ad campaign is not as simple as coming up with memorable and well-made ads. If you truly want to see solid, long-term results for your business, you must clearly establish yourself as a credible brand to your target market.

More often than not, making this impression takes more than just running one ad. If you want to attain long-term recall results from your target market, you have to introduce a sustainable campaign that carries a strong, clear message.

Your ads do not necessarily have to be identical, in fact, the more creative your approaches are, the better it can be for your campaign. What you should be careful about, however, is the central message you would like to communicate with your audience. Your overall theme should remain consistent, no matter which format or platform you choose. Read more from this blog: http://bit.ly/2osr0Na