It doesn’t matter how great your cause is, if you can’t communicate your non-profit’s mission effectively, you will not garner the support you need. Luckily, there are many marketing strategies nonprofits can try.
Do Pay-Per-Click Campaigns—For Free!
For the uninitiated, a pay-per-click or PPC campaign involves placing ads in the search results of browsers such as Google and Bing. This is a proven way of reaching a massive audience because these ads anticipate the keywords and phrases that people use when browsing for something online.
Even better, both Microsoft and Google actually set aside around $1 billion of ad space just for nonprofits, allowing your nonprofit to run a keyword-centric campaign for free. Of course, there are some prerequisites to qualify for the program. Google, for instance, requires you to hold an AdWords account, which will limit the maximum cost-per-click of your campaign. Read more from this blog: http://bit.ly/2kK2fr8
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