Nowadays, you can’t run a successful business without engaging with your target market. If you want to be at the forefront of their purchasing consciousness and remain relevant for many more years to come, then you should invest in a good marketing and advertising strategy.
While digital marketing has already gained highly relevant foothold in the industry, there are still some businesses who remain stuck with the traditional model of print, TV, and radio advertising. This is not to say that these platforms are no longer viable, but these can be further enhanced by taking the digital leap.
Facts from the Numbers
In 2016, it was predicted that retailers will be spending as much as $16 billion on digital ads alone. What’s more, this trend is going to continue until about 2020 when digital ad spending could balloon to a staggering $23 billion. Read more from this blog: http://bit.ly/2mZDqIK
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