What to Know About Digital Marketing Today

Marketing experts would always tell business owners that keeping up with the latest marketing trends can help them create an effective strategy. After all, the strategies that worked back then might not work today, now that the digital landscape has changed drastically.

What should you expect from digital marketing today?

Mobile

There’s no doubt that mobile use is steadily surpassing desktop use. Google has acknowledged this growth, and is now factoring in a website’s mobile-friendliness in their rankings. Having a responsive web design is the best way to cater to both desktop and mobile users.

Video

Content comes in all forms, and it appears that more people are enticed by online videos. You can make the most out of videos by showing your viewers how to do something and help solve their problems. More importantly, make sure that your videos are posted not only on your website, but on YouTube as well.

Email

Despite the continuous growth of the digital landscape, email is, and remains to be, the most effective marketing tool. Yet it’s important that your emails are mobile-friendly, now that more emails are being opened on mobile devices. Studies even showed that emails opened on mobile devices have higher click-through rates compared to those opened on desktops.

With all of these changes in digital marketing, it’s important that you seek professional help from ad agencies today.